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ROAS calculator

Calculate attributed revenue divided by advertising spend. A 3× ROAS equals 300% of ad costs and does not measure net profit.

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Set your data

Set your data

Result

Enter your data and run the tool. Your result will appear here.

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How to use the tool

  1. Fill in these fields: Advertising spend (€), Attributed revenue (€).
  2. Select “Calculate” to obtain the result.
  3. Drag on the chart to change attributed revenue and compare it with ad spend.
  4. Use the sliders in the calculator with a mouse, touch or the arrow keys. Use the calculator fields for precise values or values outside the sliders’ ranges.

Method and principles

With 10,000 in attributed revenue and 2,000 in ad spend, ROAS is 5×, or 500%. This is not a profit margin: product costs, staff and other expenses are not included. Compare matching periods and use the same revenue attribution method to avoid misleading comparisons.

Formula

ROAS = R C

Result details

Result details
ParameterValue
Ratio as a percentage300 %

Practical example

Input
  • Advertising spend (€): 1000
  • Attributed revenue (€): 3000
Result
3 ×

Calculation steps

  1. Substitute the example values into the formula.

    ROAS = 3000 1000

Limits and checks

Limits and checks
ParameterValue
Advertising spend (€)≥ 0.01; ≤ 1000000000
Attributed revenue (€)≥ 0; ≤ 1000000000

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