Selling price calculator

Find selling price from cost and target margin or markup. Margin must be below 100%. Currency result rounded up to cents, without automatic VAT.

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Set your data

Result

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What it does and when to use it

Find selling price from cost and target margin or markup. Margin must be below 100%. Currency result rounded up to cents, without automatic VAT. The price is rounded up to the smallest currency unit to meet at least the target percentage.

How to use the tool

  1. Fill in these fields: Unit cost (€), Target percentage (%), Calculate using.
  2. Select “Calculate” to obtain the result.
  3. Drag on the chart to change the target percentage and see the theoretical price before rounding.
  4. Use the sliders in the calculator with a mouse, touch or the arrow keys. Use the calculator fields for precise values or values outside the sliders’ ranges.

Method and principles

Formula

P = C 1 − m 100
P = C ÷ (1−M/100); P = C × (1+R/100)

Result details

Result details
ParameterValue
Unit profit€40.00
Price before rounding100

Practical example

Input
  • Unit cost (€): 60
  • Target percentage (%): 40
  • Calculate using: Margin on selling price (<100%)
Result
€100.00

Calculation steps

  1. Substitute the example values into the formula.

    P = 60 1 − 40 100

Limits and checks

Limits and checks
ParameterValue
Unit cost (€)≥ 0; ≤ 1000000000
Target percentage (%)≥ 0; ≤ 1000

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